The European Travel Commission (ETC) has announced the appointment of Sandra Moffatt, Market Manager for Canada at Tourism Ireland, as the new Chair of ETC's Canada chapter. Marco Frank, Trade & Partnerships Manager at Visit Flanders, has been named Vice Chair.
"Travel and tourism is a huge contributor to the global economy and European GDP. After a difficult couple of years in our industry, I am thrilled with this appointment. I look forward to working together with my colleagues and partners to rebuild the demand from Canada," said Moffat.
She brings more than a dozen years of experience in travel and tourism strategy in international markets and has served as Marketing Manager for Canada with Tourism Ireland for the past two years, leading advertising, media, partnership and publicity iniiatives.
Frank has been the Vice Chair of ETC's U.S. Chapter for over four years, promoting Europe as a travel destination for North American travellers. Within his role as Trade & Partnerships Manager of Visit Flanders North America, Frank is in charge of marketing, promoting and selling Flanders-Belgium through the travel trade network in North America.
The pair will lead the promotion of Destination Europe in Canada for the next two years. They take over from Pascal Prinz, Director Canada at Switzerland Tourism, who coordinated the association's operations in the market for the past two years.
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