Unforgettable Travel Company has launched Unforgettable Asia, a new luxury travel specialist offering 50 itineraries across 11 Asian destinations, as demand for travel to the region continues to grow.
The launch follows a 226% increase in Asia travel inquiries between 2022 and 2025, with travel advisors now accounting for 54% of the company's Asia bookings.
The new brand covers Japan, South Korea, Taiwan, Thailand, Vietnam, Cambodia, Laos, Singapore, Malaysia, Borneo and Indonesia, with additional destinations expected to be introduced in late 2026 and throughout 2027.
The company says the new division is intended to make it easier for travel advisors to plan and book complex itineraries, particularly those involving multiple destinations.
“Asia is an incredibly rewarding region, yet it can feel complex to sell,” said Graham Carter, co-founder of Unforgettable Travel Company.
“Advisors may be dealing with multiple destinations, suppliers, cultural nuances and service expectations within a single itinerary. Unforgettable Asia removes that complexity by combining genuine destination expertise and local intelligence with the communication, operational confidence, and client care that advisors expect from a luxury travel partner.
“We also wanted the journey itself to feel different. Truly discovering Asia involves the people you meet, the culture you experience and the moments you might never have found or planned on your own. That human connection is at the heart of what we do at Unforgettable Asia.”
Beyond the Usual Tourist Trail
Rather than focusing exclusively on Asia's best-known attractions, the itineraries emphasize local encounters, cultural experiences and a slower pace of travel.
In Japan, travellers can meet TV personality and resident monk Misaka-san, known as Kamakura's "Merry Monk," for a personal blessing at Hasedera Temple. In Singapore, guests can enjoy after-hours access to a private Peranakan home museum hosted by collector Alvin Yapp.
In Taiwan, experiences include meeting one of the country's few female tea merchants and sampling award-winning oolong tea alongside local experts.
The company has also developed itineraries for multigenerational families, families travelling with teenagers and luxury honeymooners, with the initial collection designed around demand from the U.S. luxury market.
Six Itineraries Highlight the Collection
Among the 50 itineraries available at launch are:
- South Korea & Japan Wellness Journey (12 nights): Combines temple cuisine, K-beauty and traditional healing in Seoul with volcanic sand baths in Kagoshima and longevity traditions in Okinawa. From $11,795 per person.
- The Family Trail: Japan for Little Explorers (10 nights): Takes families through Tokyo, Nagano and Kyoto with activities including taiko drumming, soba-making, cycling through rural villages and samurai sword dance lessons. From $6,525 per person.
- South Korea Family Trail (nine nights): Designed for families with teenagers, featuring private K-pop dance lessons, gaming at LoL Park, digital art experiences and cultural visits in Seoul and Busan. From $6,205 per person.
- Taste of Malaysia and Thailand (10 nights): Explores the food cultures of Penang, Bangkok and Chiang Mai through markets, street food, heritage neighbourhoods and cooking classes. From $4,460 per person.
- Mekong Kingdoms: Laos to Angkor (14 nights): Includes five nights cruising the Mekong aboard the Bohème, visits to traditional villages, Kuang Si Falls and the temples of Angkor. From $10,190 per person.
- A Luxury Indonesian Honeymoon (12 nights): Combines Singapore, Bali and the remote Indonesian island of Sumba, with private villas, cultural encounters and coastal relaxation. From $8,425 per person.
Support for Travel Advisors
Unforgettable Asia's specialists have lived or travelled extensively throughout the region and work with local teams to coordinate accommodations, private transfers, guides and multi-country travel arrangements.
Every booking includes complimentary concierge services and 24/7 assistance while clients are travelling.
Advisors also have access to unbranded destination and restaurant guides they can share with clients, monthly destination updates and selling tips. A dedicated partnerships team provides additional assistance before and after bookings.
For booking inquiries, advisors can contact Luke Stapylton-Smith, Head of Asia, at [email protected].
Topics From This Article to Explore
