Ensemble Launches New 'Further Your World' FAM Program

Image: Ensemble President Michael Johnson. (Ensemble)
Image: Ensemble President Michael Johnson. (Ensemble)
Bruce Parkinson
by Bruce Parkinson
Last updated: 7:33 AM ET, Thu March 23, 2023

Ensemble has announced a new familiarization (FAM) program for its members. Further Your World; Exclusive Educational Trips is a program designed to provide members with firsthand in-destination experiences and to build stronger relationships with the consortium's partners.

Through the program, advisors will gain direct access to in-demand destinations, emerging themes, and new products, along with the opportunity to engage in networking, and participate in educational programs to elevate their performance.

"We are excited to add yet another new resource to the complement of programs we've launched in the past several months," said Ensemble president Michael Johnson.

"FAM programs are key to helping members have the firsthand experience they need to guide their clients about new products and emerging destinations. That knowledge and expertise then leads to more bookings and ultimately increased revenues for members and partners alike."

Ensemble elite in Morocco.
PHOTO: Ensemble elite in Morocco. (photo courtesy Ensemble Travel Group)

For members, specific goals and benefits include advancing the ability to:

-- Effectively market and promote destinations and experiences.

-- Develop and enhance relationships with Ensemble's partners.

-- Attend educational learning sessions and gain access to sales and marketing tools highlighting the unique features of each destination.

For partners, benefits include being able to:

-- Showcase their products and offerings while equipping agents with the tools, information and resources to better sell them.

-- Grow their social media exposure and content creation for destination/experience

The Further Your World FAM program debuts with five trips in the remainder of 2023 with partners including:

Silversea - July 2023 - A cruise aboard the Silver Moon to Reykjavik.

AMA Waterways - September 2023 - A Mekong River cruise through Cambodia and Vietnam.

Egypt & Beyond - September 2023 - An immersive experience to learn about ancient Egypt.

G Adventures - October 2023 - Exploring the culture, nature, and people of Ecuador.

Intrepid - December 2023 - An Antarctica adventure.

CATO
G Adventures' David Green. (CATO)

"G Adventures is thrilled to partner with Ensemble on the Further Your World program as we know and value the vital impact advisors can have in choosing the right preferred tour operator for their clients," said David Green, Managing Director for G Adventures in Canada.

"Fam trips are one of the best ways for agents to experience our trips, explore the world through our eyes and to support local communities - all while building a closer connection with our team and learning more about G Adventures along the way. "

Ensemble has launched several new resources for members since its acquisition by Navigatr in June 2022. Others include new branding, print and digital publications including Range and Range Best featuring partner offers, a new series of branded annual events, a new hotel program, onboarding of members onto the proprietary ADX booking platform and the expansion of the core team with new positions in operations, partner and member relations, training and technology.

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