Wyndham Debuts New Alltra Brand in Cancun and Playa del Carmen

Last week it was announced that Playa Hotels & Resorts has officially entered a strategic alliance agreement with Wyndham Hotels & Resorts to create a dedicated all-inclusive brand focused on the midscale to upper-midscale segment, Wyndham Alltra.

The new brand's name "Alltra" is born from the brand promise of "All-Inclusive Travel for All," keeping with Wyndham's mission of delivering exceptional experiences to the everyday traveler.

Wyndham Alltra creates an all-inclusive resort experience that is distinct to the upper-midscale segment, offering upscale food and beverage, services, amenities and activities with an expressive local flavor at an exceptional value. The brand will feature both family-friendly and adults-only resorts in the Caribbean and other resort destinations.

The first two resorts set to debut in December 2021 under the Wyndham Alltra brand are Playa's 458 room Wyndham Alltra Cancun located in the heart of the Hotel zone with its 10 upscale restaurants, bars, lounges and pools and the 287 room Wyndham Alltra Playa del Carmen in the heart of Playa Del Carmen featuring unlimited gourmet dining just steps from Fifth Avenue with its bars, restaurants and high-end shops.

The new Wyndham Alltra is available for booking today through Playa's travel agent portal at AgentCashPlus.com.

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