Collette has announced the launch of its Travel Advisor Loyalty Program, a four-tier initiative for travel advisors across North America, with qualifying earnings and benefits beginning January 1, 2027.
The program includes Bronze, Silver, Gold and Platinum tiers, with advisors advancing based on qualifying traveller revenue.
As advisors reach higher revenue thresholds, they will gain access to additional benefits, including advisor travel opportunities, training, enhanced support, professional recognition and resources to help grow their businesses.
Benefits are cumulative, meaning advisors retain the advantages of lower tiers as they progress through the program.
"Travel advisors are at the heart of our business and play an essential role in helping clients discover the world with confidence," said Jaclyn Leibl-Cote, President and CEO of Collette. "The Travel Advisor Loyalty Program is our way of recognizing that partnership and investing in advisor success. We designed this program to celebrate achievement, support growth, and provide meaningful benefits that help advisors continue building their Collette business."
Under the program, advisors who reach a new tier will carry their highest earned status into the following calendar year.
Collette has also launched a dedicated landing page outlining the program and will host a virtual event to explain tier qualifications, available benefits and important milestones.
The company says the initiative is intended to recognize advisors' contributions while providing additional support as they increase their Collette bookings.
Further details about qualifying revenue thresholds and specific benefits for each tier will be available through Collette's advisor resources ahead of the January 2027 launch.
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