Canadian B2B Tour Operator, 5Continents, is proud to announce the arrival of Jennipher Santa Cruz as Deputy Director of Sales, effective January 12, 2026.
As a well-known and highly respected figure in the Canadian travel industry, Santa Cruz will bring proven expertise, a deeply human approach, and strong market knowledge to support 5Continents’ continued growth from coast to coast.
“The addition of Jennipher is the natural next step, both to support our national expansion and because she truly embodies the deeply human DNA of 5Continents,” says David Boigné, President, 5Continents. “Her way of working, her generosity, her integrity, and her passion for our industry align perfectly with our core values. We are absolutely delighted to welcome her to the team.”
Santa Cruz has worked for more than 25 years in sales, business development, and agency support. She has built a strong reputation for her professionalism, her closeness with advisors, and her ability to foster long-lasting relationships.
“Thanks to the tremendous support of travel agencies, expanding our sales team is essential to maintaining the level of service that matches the trust you place in us,” says Sabrina Greca, Director of Sales & Marketing. “With her unwavering dedication, unmatched experience, and loyalty to our industry, Jennipher will help elevate 5Continents to new heights.”
In her new role, Santa Cruz will support the sales leadership team in structuring, expanding, and strengthening both the French- and English-speaking markets, while contributing to strategic growth initiatives with Canadian partners and agency networks.
“We are very pleased to welcome Jennipher to our team. Her arrival comes at a time of significant growth for our company,” says Valérie Favreau, General Manager. “With her expertise and passion, she will directly support our development, strengthen our relationships with clients, and help us pursue our mission with even greater momentum. We extend our warmest welcome and look forward to everything we will accomplish together.”
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