Playa Hotels & Resorts will manage a 404-room resort in Samaná, Dominican Republic, which will be renovated and rebranded as Wyndham Alltra Samaná, targeting the all-ages segment. The opening date is set for the third quarter of 2023.
This will be the fourth Wyndham Alltra resort managed by Playa, which the company says is a testament to the brand's strong performance and growing appeal since its debut in late 2021.
The first all-inclusive brand from Wyndham Hotels & Resorts, Wyndham Alltra combines the scale and resources of the world's largest hotel franchisor -- including nearly 100 million enrolled Wyndham Rewards members -- with Playa's demonstrated management skills.
As Playa celebrates its 10th anniversary, the company says this latest agreement allows the company to diversify geographically and grow the novel Alltra concept in a new territory for Wyndham.
"We are pleased to continue the growth of the Wyndham Alltra brand and are excited to launch a new property in a fast-growing region of the Dominican Republic," said Fernando Mulet, Chief Investment Officer for Playa Hotels & Resorts.
"Many developers are beginning to hear about Samaná, and we're excited to support the awareness of this desirable destination with the opening of this new resort."
Located in the northeast corner of the Samaná peninsula, an area known for its impressive setting near spectacular beaches and the Cordillera Samaná mountain range, property owners will renovate the resort to align with Alltra standards.
Renovations will focus on main common areas, food and beverage outlets and guestrooms. With Wyndham Alltra designed to cater to the upper-midscale segment, Playa says the rebrand will ensure guests enjoy upscale food and beverage, services, amenities, and activities at an exceptional value.
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