by Leyla Sapic
Last updated: 2:10 PM ET, Fri November 14, 2025
Through the Jamaica Travel Specialist Program, also known as the One Love Rewards Program, travel advisors looking to grow their Jamaica expertise focus on each region of the country in a series of modules. Chapter four takes learners to another of the island’s adventure-filled destinations: Ocho Rios.
Ocho Rios, or “Ochi,” is Jamaica’s second-largest tourist center and its number one cruise port. Its transformation from sleepy fishing village was driven by visitors’ desire to explore its waterfalls, mountains and a picturesque bay that now welcomes one to three cruise ships nearly every day. Today, visitors find a blend of culture, thrilling adventure and delightful accommodations ranging from private villas to renowned all-inclusive resorts.
In the Ocho Rios training module, advisors can explore top properties including Sandals (re-opening following Hurricane Melissa on Dec. 6 2025), Couples, Jewel Resorts, Riu, Beaches and Franklyn D. Resort & Spa, as well as private staffed villas and chic properties like GoldenEye, the former home of James Bond author Ian Fleming.
Ocho Rios offers something for all types of travellers, making it a great destination for clients who want to see and do a lot. Nature lovers can climb the 180 metres (600-foot) of Dunn’s River Falls, explore botanical gardens and a zoo at Kokono Falls, or tube down the White River. Adventurers can explore the backcountry by ATV, horseback, dune buggy, camel or open-air carriage at Prospect Plantation. Visitors can also experience the scenic Fern Gully, a three-mile thoroughfare that winds along the edge of a canyon.
Music fans can take a short trip to Nine Mile, birthplace of Bob Marley, while those who enjoy nightlife can visit clubs like Margaritaville, Amnesia and Ocean’s 11 back in town.
Advisors who complete the One Love Rewards Program can gain valuable knowledge about Ocho Rios and other key Jamaican regions, all while unlocking cash incentives, reward points, discounts and more. Register at www.oneloverewards.com to get started today.
Topics From This Article to Explore
