Hyatt Hotels Corporation is bringing the all-inclusive Dreams brand to Portugal with the Dreams Madeira Resort Spa & Marina.
The resort will be part of Hyatt's Inclusive Collection - a new global portfolio of luxury all-inclusive resort brands. The announcement comes shortly after Hyatt's recently announced expansion plans for five all-inclusive resorts in Bulgaria. Hyatt also has all-inclusive brand presence in Spain and Greece.
Situated at a premium location to the serene island of Porto Santo, one of the key touristic attractions in Madeira, Dreams Madeira Resort Spa & Marina will feature 366 guestrooms, ranging from standard rooms to luxury villas, as well as an onsite private beach and marina. The resort will be operationally managed by Apple Leisure Group, a Hyatt affiliate.
Expected to open once renovations are complete in early 2024, Dreams Madeira Resort Spa & Marina will offer guests of all ages access to more than 10 a la carte restaurants, seven bars, unlimited international and domestic top-shelf spirits, 24-hour room service, daily activities and nightly entertainment.
Programing for all-ages will include an onsite water park, an Explorer's Club for kids, a Core Zone for teens, and a 9,800-square-foot (3,000-square-meter) spa for adults to unwind. The resort will also include exclusive adults-only areas and reserved spaces for preferred guests looking for an even more elevated guest experience.
"With Dreams Madeira Resort Spa & Marina, we are thrilled to announce plans to introduce the Inclusive Collection to one of Europe's leading island destinations, which will attract diverse travellers from around the world seeking immersive all-inclusive resort experiences," said Jaime De La Mata, SVP of Business Development for EMEA at Apple Leisure Group.
Leisure demand continues to fuel Hyatt's thoughtful brand expansion in Europe, and today's announcement signals the strength and reputation of Hyatt's all-inclusive brands and the increased opportunity to introduce the luxury all-inclusive experience to more guests and World of Hyatt loyalty members around the world.
"Portugal represents an ideal destination to bolster our position as a leader in the luxury all-inclusive category, while growing our brand footprint in sought-after destinations that matter to our guests, World of Hyatt members, customers, owners and operators," said Javier Coll, Group President of Apple Leisure Group overseeing Global Business Development and Innovation.
World of Hyatt members can now enjoy program benefits, including earning and redeeming points, at Inclusive Collection resorts in destinations like Mexico, Costa Rica, Colombia, and the Caribbean. Inclusive Collection resorts in Europe are expected to begin participating in the World of Hyatt by year-end.
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