WestJet Names Lyne Chayer VP of Québec Guest Experience & Vacations

WestJet Group has appointed Lyne Chayer as vice-president, Québec Guest Experience & Vacations, effective immediately.

In her new role, Chayer will continue to oversee Québec tour operations while also acting as the voice of the guest within the province, ensuring the preferences and needs of Québec travellers are represented across the company.

"As we look to our future growth, we know Québec will continue to be an important strategic opportunity for us," said Samantha Taylor, chief guest experience officer, WestJet Group. "Given Lyne's leadership and deep understanding of the Québec market, she will play an essential role in helping us elevate the guest experience and strengthen our presence in the province. Québec remains a key strategic priority, and we're excited to continue our commitment to this market."

Chayer shared in a statement that her focus will be on both travellers and travel agent partners in the region.

"First and foremost, my goal is to ensure that Québec travellers enjoy the service offered by WestJet, while also making sure the specific needs of our market are well represented within the company," she said. "We've been operating successfully in Québec for 18 years, and we remain firmly committed to growing our market share by providing exceptional service to our travel agent partners and our mutual customers."

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