WestJet Names Lyne Chayer VP of Québec Guest Experience & Vacations

Natasha Lair
by Natasha Lair
Last updated: 11:40 AM ET, Fri November 14, 2025

WestJet Group has appointed Lyne Chayer as vice-president, Québec Guest Experience & Vacations, effective immediately.

In her new role, Chayer will continue to oversee Québec tour operations while also acting as the voice of the guest within the province, ensuring the preferences and needs of Québec travellers are represented across the company.

"As we look to our future growth, we know Québec will continue to be an important strategic opportunity for us," said Samantha Taylor, chief guest experience officer, WestJet Group. "Given Lyne's leadership and deep understanding of the Québec market, she will play an essential role in helping us elevate the guest experience and strengthen our presence in the province. Québec remains a key strategic priority, and we're excited to continue our commitment to this market."

WestJet Group has appointed Lyne Chayer as vice-president, Québec Guest Experience & Vacations
WestJet Group has appointed Lyne Chayer as vice-president, Québec Guest Experience & Vacations (Photo Credit: WestJet)



Chayer shared in a statement that her focus will be on both travellers and travel agent partners in the region.

"First and foremost, my goal is to ensure that Québec travellers enjoy the service offered by WestJet, while also making sure the specific needs of our market are well represented within the company," she said. "We've been operating successfully in Québec for 18 years, and we remain firmly committed to growing our market share by providing exceptional service to our travel agent partners and our mutual customers."

Topics From This Article to Explore

Featured Video

Get To Know Us Better

Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!
Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!

Become A Travel Expert

Upcoming Webinar
Japan in Bloom: Sell Spring 2027 Cruises with Confidence with HankyuMonday, July 27, 2026
4:00pm Eastern
Spring is one of the most sought-after times to visit Japan, making it the perfect opportunity to...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Japan in Bloom: Sell Spring 2027 Cruises with Confidence with HankyuMonday, July 27, 2026
4:00pm Eastern
Spring is one of the most sought-after times to visit Japan, making it the perfect opportunity to...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...