Travel-starved consumers are seeking more luxury and privileges on their vacations, and all-inclusive company AMResorts is responding by growing its Zoetry brand and its upscale Secrets sub-brand Secrets Impression.
The company, which was acquired by Hyatt for $3.35 billion in 2021, described its plans at an event at Toronto's Park Hyatt hotel, where top-selling luxury agents gathered to get a taste of the level of luxury offered by Zoetry and Secrets Impression. With a Zoetry sommelier and chef in attendance, guests dined on oysters and canapes and sampled fine wines.
"Our bookings are at a level higher than 2019, and the high-end properties and categories are what's selling first," Carolina Bellina, Senior Director of Sales for AMResorts, told TravelPulse Canada.
"We're adding more options for those seeking endless privileges and unlimited luxury."
Secrets is the company's adults-only romance brand. The Secrets Impression sub-brand takes the Secrets offering to a new level, with amenities including personal butler service, no check-in or check-out times, 24-hour in-suite dining, round-the-clock concierge and laundry services, a fully stocked in-room wine refrigerator and a twice-daily refreshed minibar customized to guests' preferences.
Suites are luxuriously appointed and come complete with a welcome bottle of liquor, a bottle of sparkling wine and fresh fruit daily, premium bed and bath linens, Bulgari bath amenities, complimentary Wi-Fi access, welcome gifts and in-room fitness on demand.
Secrets Impression Moxché is an addition to the Secrets Moxché Playa del Carmen, offering an all-suite, all-adult, all-inclusive experience. Guests there will enjoy an exclusive rooftop lounge and restaurant with a glamorous infinity pool, a sparkling artificial lake with an intimate beach area and restaurant and complimentary access to the hydrotherapy circuit at the Spa by Pevonia.
Opening in December, Secrets Impression Isla Mujeres is a new-build property set atop a coastal cliff. It features 125 suites, eight restaurants and four pools. The eight-kilometre long Isla Mujeres is located 25 minutes from Cancun aboard a resort catamaran.
Zoetry is positioned as an upscale wellness and spa focused brand that connects guests to the culture and cuisine of its host nations. It is adult-oriented, but not adults-only. There are Zoetry properties in Mexico, Curacao, Dominican Republic, Jamaica and Spain. Coming in December is the Zoetry Marigot Bay St. Lucia, with 124 rooms and suites and a prestigious location on one of the most exclusive and picturesque bays on the island.
Bellina says AMResorts is "doing exceptionally well with travel agents," thanks to the consistent quality of the product, strong AMRewards program and the new options available through the Hyatt relationship.
"The future is bright. Everyone recognizes that we need travel agents - they're always at the forefront of our efforts. These are boutique resorts that have to be sold to the right people. And the agents in this room tonight are some of the best in Canada."
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