Hyatt Hotels Corporation has officially announced the rebranding of AMR Collection to 'Inclusive Collection, part of World of Hyatt.'
After entering the all-inclusive segment with the launch of Hyatt Ziva and Hyatt Zilara brands in 2013, followed by the acquisition of the AMR Collection portfolio in 2021, Hyatt has been further strengthening its portfolio and introducing the Inclusive Collection in May 2022.
In the last four years alone, Hyatt has doubled the number of luxury rooms and tripled the number of lifestyle and resort rooms in its global portfolio. The AMR Collection brands alone total 113 properties, with 63 in the Americas and 50 in Europe.
"Since Hyatt's acquisition of Apple Leisure Group in 2021, we have been thoughtfully integrating AMR Collection brands into the Inclusive Collection and the World of Hyatt loyalty program," said Erica Doyne, SVP of marketing & communications, Inclusive Collection, Hyatt.
AMR Collection executives will continue to steer the brands as part of the Hyatt Inclusive Collection. (AMR Collection)
"As of today, all brands that were previously part of AMR Collection will now live under the Inclusive Collection umbrella, alongside Hyatt Ziva and Hyatt Zilara. With this latest milestone, we're unifying our complementary brands under one portfolio and continuing to capture the unwavering leisure demand."
Hyatt's Inclusive Collection now features nine all-inclusive brands: Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts and Sunscape Resorts & Spas.
Hyatt also announced the integration of 20+ European Inclusive Collection resorts in Spain into the World of Hyatt loyalty program, with other destinations expected to join soon.
Upcoming openings in Europe include:
-- Five all-inclusive resorts in Bulgaria's popular Black Sea destinations, Sunny Beach and Obzor, are expected to open in 2023 and 2024. The properties are expected to be branded as Secrets, Dreams, Breathless and Alua and mark the entrance of Hyatt's all-inclusive brand experiences to Eastern Europe.
-- The first Dreams Resort & Spa in Portugal's serene island of Porto Santo in Madeira will offer guests of all ages access to more than 10 a la carte restaurants, seven bars, unlimited international and domestic top-shelf spirits, 24-hour room service, daily activities, nightly entertainment and more following the resort's planned 2024 opening.
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