TTAND Agents Get Educated on Luxury Consumers

In March, The Travel Agent Next Door (TTAND) staged two successful full-day education sessions for their agents on the mindset of high-net-worth consumers.

The LUXE Mastermind program attracted 30 agents to the Toronto event and 18 more to the Vancouver event. Dr. Paul Russell – a consumer behaviour psychologist who focuses on affluent consumers via the UK’s Luxury Academy – coordinated the program, offering insights on persuasion, influence, and decision-making for this sought-after demographic. Delivering service that feels both personalized and effortless was another key recurring theme.

“The agents were thrilled and see the value of the program.” said Christine Ufniak, TTAND’s Director of Marketing. “They are engaged and excited about the insights from the supplier sessions and the content Paul is providing. They have a clear direction on how to grow their luxe business.”

“This program provided invaluable in-depth insight into the mindset and decision-making of luxury travelers,” said agent Scott Waldron of Gravitate Travel. “From advanced consumer psychology to meaningful collaboration with hand-selected partners, the experience has been both practical, challenging and transformative. It has reinforced how essential a tailored strategy and focus are for travel professionals looking to succeed in the luxury travel space.”

To contact The Travel Agent Next Door, visit thetravelagentnextdoor.ca or call 416-367-TAND (8263).

Related: LUXE by TTAND Signs New Premium Suppliers

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