The Travel Agent Next Door (TTAND) launched LUXE in November of 2025. The high-end brand caters to affluent travellers looking for premium travel products and specialized service.
This week, LUXE was pleased to add a handful of top brands to its list of suppliers, namely Scenic, Explora Journeys, Uniworld, Silversea and Tauck.
“We are onboarding these new luxury suppliers to support our strategic plan for growth in the luxury market,” says Flemming Friisdahl, CEO, TTAND. “A survey of our agents identified these suppliers to augment our preferred and approved supplier group.”
The strategy behind LUXE is intended to reinforce TTAND’s luxury positioning, boost conversions, and empower advisors to sell premium travel more effectively.
“With 32% of Canadians classified as affluent, demand is rising for personalized, meaningful travel experiences across generations—from Boomers to Millennials,” said Christine Ufniak, TTAND Director of Marketing.
Ufniak said that research shows that luxury travelers are looking for personalization, exclusivity, and emotional connection—not mass-market messaging. To meet these expectations, TTAND will develop dedicated blogs, email campaigns, and a website tailored to this audience.
To contact The Travel Agent Next Door, visit thetravelagentnextdoor.ca or call 416 367 TAND (8263)
Topics From This Article to Explore
