Mark Robinson has joined the senior executive leadership team at Scenic Group as Vice President of Cruise Operations. Robinson comes to Scenic with more than 35 years of industry experience.
He will oversee the day-to-day operations of Scenic Group's luxury river and ocean yacht fleet as well as direct the transitioning of the company's new builds into operation.
"As we continue the growth of our new luxury ocean yachts and river ships in the global markets, we are keen to reinforce a strong and robust executive leadership team for Cruise Operations that can assist in the operational integrity of all our many programs as well as support our strong guest-focused culture both onboard the vessels and ashore," said Rob Voss, Scenic Group's Chief Operating Officer.
"We look forward to Mark adding his extensive knowledge and successful history to our team and contributing to our never-ending focus on delivering the highest standards of luxury experiences and guest services across our fleets worldwide."
Robinson's most recent role was chief commercial & operations officer with start-up Cruise Saudi, where he was able to build considerable global interest in the region as a new cruise destination.
Previously, he spent three years as the Chief Commercial/Head of Business Development for Global Port Holdings, the world's largest cruise port operator.
His tourism and cruise experience includes 27 years with TUI & First Choice Group, where he was integral to the start-up and growth of Intercruises Shoreside & Port Services as its CEO, taking it from a single port operator to operating more than 500 ports globally.
"I am delighted to be joining the Scenic Group during this exciting period of its growth of both the Scenic and Emerald Cruises river and ocean brands," said Robinson. "I am looking forward to working closely with our award-winning teams onboard our vessels and ashore as we offer our guests a first-class luxury experience for which the Scenic Group is renowned."
Scenic Group, which includes Emerald Cruises, Scenic Luxury Cruises & Tours, Mayflower Cruises & Tours and Evergreen Tours, has grown over its 36-year history to include river and ocean cruises and handcrafted land journeys that take guests to many of the world's most fascinating destinations covering all seven continents.
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