by Natasha Lair
Last updated: 9:00 AM ET, Mon November 10, 2025
G Adventures has announced the return of Change Makers, its global incentive program that rewards travel advisors.
The program, which runs until May 31, 2026, will see 15 Canadian agents earn a spot at the fourth annual GX Summit in Morocco next September, joining 75 agents from around the world.
The initiative recognizes agents’ contributions to G Adventures’ mission of “changing lives through travel.” Each booking represents one “life changed,” and every life changed brings an advisor closer to qualifying for the all-expenses-paid trip.
The top 10 agents from each region will qualify automatically, while five additional “wildcard” spots per region will go to agents who demonstrate G Adventures’ values of community and impact.
Wildcard opportunities include completing G-learning training modules, fundraising for Planeterra—G Adventures’ non-profit partner—and first-time booking incentives.
The 2026 GX Summit will give agents the chance to experience Morocco’s cultural and natural highlights firsthand, including visits to community tourism projects supported by Planeterra.
“There’s nothing more rewarding than seeing our global community of agents gather to celebrate our collective success and the positive impact we have on improving lives globally,” said David Green, VP of Sales and managing director for Canada.
“The energy at last year’s GX Summit in Jordan was phenomenal, and hosting in Morocco next year is set to be even more epic.”
Green added that the company remains “100 percent committed” to its travel advisor network.
“By aligning major campaigns, Change Makers, FAMs and G’Evening with Friends, we are giving our agency community every tool and incentive to change more lives through travel. With their help, we’re on track to close our best calendar year yet.”
The Change Makers program runs alongside other advisor-focused initiatives, including G-Normous, FAM opportunities, and G’evening with Friends events—all designed to strengthen G Adventures’ travel advisor community.
More details on the Change Makers Challenge here: sherpa.gadventures.com/change-makers.
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