WestJet Rewards and Triangle Rewards have launched a new linked loyalty offering, marking the next phase of a previously announced partnership between the airline and Canadian Tire Corporation.
As previously reported, the two companies first revealed their collaboration in 2025, with plans to allow members to link accounts and earn across both programs beginning in 2026.
Now live, the latest update enables members to connect their accounts and earn both WestJet points and Canadian Tire Money on eligible purchases across participating Canadian Tire Corporation (CTC) and WestJet businesses.
"Together, WestJet Rewards and Triangle Rewards are making it easier for Canadians to earn more and enjoy greater choice," said John Weatherill, Executive Vice-President and Chief Commercial Officer, WestJet Group.
"By enabling members with linked accounts to stack their earn at the stores they know and love, we are getting Canadians closer to their next dream vacation faster."
From Announcement to Activation
When the partnership was first announced, the companies said linked members would be able to earn “stacked rewards,” collecting both currencies on flights, vacation packages and retail purchases, once the program launched.
That functionality is now in market, allowing members to earn across brands including Canadian Tire, SportChek and Mark’s, as well as on WestJet flights and travel extras such as baggage and seat selection.
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Additional earning potential is available when purchases are made using a Triangle credit card or a WestJet RBC Mastercard, a feature also outlined in the initial partnership announcement.
Expanded Earning and Redemption Options
The rollout also introduces added flexibility for members, including the ability to convert WestJet points into Canadian Tire Money for retail purchases, another component previously tied to the broader partnership strategy.
A brand crossover element is also part of the launch, with FRANK snacks — typically sold at Canadian Tire — now being offered complimentary onboard select WestJet flights.
More information on linking and full linked member benefits, here: triangle.ca/westjet or westjet.ca/triangle.
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