Canada Jetlines has announced the appointment of Adam Wilcox as Director Business Development & Network Planning.
A graduate of King's University College (University of Western Ontario), Wilcox began his aviation career in Africa, focusing on regional airline and route development. He was a founding management team member at Porter, playing a key role in the start-up phase, business development/stakeholder strategy and airport operations. Most recently, he has been involved in the business aviation sector selling corporate aircraft and arranging corporate charters.
Set to launch operations in early 2022, Jetlines says it aims to provide convenient air travel options for the lowest possible price and more revenue options for agents and tour operators.
In this new role, Wilcox will work to shift the airline into new streams of revenue, connecting the carrier to key stakeholders and destinations. He will work closely with corporate and government entities, travel agencies, and tourism marketing companies to scale the carrier's route offerings and implement Jetlines' goal of providing exciting and affordable options to leisure travelers.
"I'm thrilled to join this seasoned team of aviation and industry pioneers with a passion for making travel more accessible and affordable for all," Wilcox. said "My goal is to implement strategic partnerships and leverage existing relationships to ensure Jetlines' expansion as a successful and reliable leisure carrier."
Duncan Bureau, Chief Commercial Officer for Canada Jetlines, welcomed Wilcox to the team. "Adam's depth of experience within the aviation space and deep-seeded relationships within the travel industry make him a leader with the utmost capacity to catapult Jetlines to the level we envision," said "We are excited to welcome Adam to our team to help lay the foundation of our growth into the future for Canada Jetlines."
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