Sunwing Vacations and Angus Reid have revealed new insights into what travellers find truly beneficial about all-inclusives: knowing the price up-front.
“Canadians are navigating more pressures in their everyday lives, making the opportunity to truly switch off, relax and recharge even more important,” said Marek Andryszak, President of Sunwing Vacations Group. “That sense of ease should extend to their vacation budget as well.
Over half of respondents (57 percent) who are planning to travel this fall and winter said knowing the total cost of their vacation upfront would make them more likely to book an all-inclusive package. That number jumps to 68 percent of families who say knowing the total cost upfront would make them more likely to book.
One of the main reasons people book an all-inclusive package is knowing that they receive better value for their money than they would booking separately.
“With an all inclusive package, guests can understand the cost of their getaway upfront, giving them greater budget certainty and one less thing to think about while they’re away,” says Andryszak.
According to the survey, when it comes to what Canadians consider the “best value for their vacation dollars,” half of respondents say it means “paying a price that feels fair for the quality and experience” they receive. Just five percent said value means the absolute lowest price if that meant having to skimp on quality or convenience.
And travelling is an important budget item for Canadians. Thirty-seven percent say they would cut back on everyday expenses such as dining out, entertainment or holiday gifts to protect their fall or winter travel budget, while nearly one in four Canadians aged 18 to 34 would be willing to delay a major purchase.
Additional survey insights:
• Respondents travelling with friends or a partner are significantly more likely to say they intend to book their fall or winter vacation earlier than usual compared to solo travelers, suggesting that planning ahead is becoming increasingly important for group travel.
• Among potential fall and winter guests, 26 percent had planned or would have considered travelling to Cuba. If Cuba remains unavailable, 71 per cent of those guests say they would choose another destination rather than delay or cancel their vacation.
• Mexico tops the list of alternative destinations being considered, followed by the Dominican Republic and Costa Rica.
• Rest and relaxation remain a priority, with 57 percent of respondents saying it is the primary focus of their getaway.
• Forty-five per cent) look forward to exploring the local area and culture, while 423 per cent are interested in dining experiences and one quarter look forward to off-site excursions.
• Forty-seven per cent) say escaping the cold weather is the primary focus of their winter vacation.
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