Tim Paul (Photo Credit: TRAVELSAVERS CANADA)
The marketing team at TravelSavers Canada has been reinforced, expanding to include industry veteran Tim Paul as Vice President, Marketing, for the U.S. and Canada, and Malia Vrooman in the newly created Vice President, Creative Services, U.S. and Canada role. The company states that these appointments will “further accelerate innovation and sales” under this “powerhouse” team.
Paul has worked in leadership roles for more than two decades in the industry at prominent brands including WestJet and Expedia. He has “spearheaded impactful marketing strategies and customer engagement initiatives,” driving revenue growth through innovation and collaboration. Calgary-based Paul brings his expertise in brand strategy, digital marketing and platforms, marketing technology and sales enablement to TravelSavers.
“As growth accelerates, TravelSavers is unlocking new opportunities to elevate its impact,” said Paul. “We’re enhancing a strong foundation of marketing innovation and excellence, and advancing our efforts with expanded bold, results-driven campaigns. I’m energized by the opportunity to help shape the next chapter of growth and creativity.”
Vrooman has transitioned into the newly established role from her former one as Vice President, Marketing. A cornerstone of the marketing team since 2005, Vrooman has developed inventive programs and user-friendly technologies that empower affiliated agencies and partners to grow their businesses. Her deep expertise in art direction, marketing strategy, and digital marketing will be key in shaping the network's evolving creative vision.
“I’m passionate about crafting visually compelling materials that spark consumers’ interest and generate sales,” Vrooman said. “I’m looking forward to leading our growing in-house design team as we continue delivering standout creative solutions that elevate our advisors and preferred suppliers.”
“Tim and Malia bring exceptional expertise that enhances the value we deliver to agencies,” said Jane Clementino, Senior Vice President and General Manager of TravelSavers Canada. “Their leadership strengthens our marketing capabilities and reinforces our commitment to providing advisors with the innovative tools, programs and support they need to succeed in today’s marketplace.”
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