Lisa Pierce and Francois Choquette (Photo Credit: Air Canada)
After 40 years with Air Canada, Lisa Pierce will retire from her position as Vice President, Global Sales at the end of the year.
François Choquette will take over her duties as he moves into the new role of Head of Sales. Choquette is presently the Managing Director, Revenue Management.
A bio provided by Air Canada shares Choquette’s background in the aviation industry. Coming with an engineering background, he started his career in aviation more than 25 years ago with Air Canada in the maintenance department. He then moved to the commercial side of the airline where he worked in alliances and Aeroplan before moving to France to head sales for Air Canada in southern Europe for several years.
After coming back to Canada, Choquette took a position with a tour operator as head of E-Commerce and International Sales for a few years, after which he rejoined the Air Canada sales team, responsible for Specialty, OTAs and Québec agencies. He then moved to the Revenue Management department, in charge of Air Canada’s Transatlantic team and, recently, all International RM teams in the Transpacific and South America network.
Choquette holds an MBA from Concordia University and is a certified director of the Institute of Corporate Directors. He sits on the board of Tourism Montreal, the France-Canada Chamber of Commerce in Paris, and small non-profit organizations in Montréal. He will be reporting to Alexandre Lefevre, who was recently appointed Vice President, Network Planning & Global Sales.
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