TravelBrands is calling on Canada's travel advisor community to give back this holiday season through a new charitable campaign supporting SickKids, Dans la rue and other local organizations.
Launched alongside parent company H.I.S. Canada Travel Inc. and its family of brands, the "Hope. Inspire. Smile." campaign invites advisors to donate toys, essential items or Loyalty REWARDS POINTS between October 19 and December 4, 2026.
In Toronto, TravelBrands has set a goal of collecting 2,026 toys for SickKids by December 4 through its "Bring a Toy. Share the Joy." initiative. Advisors are encouraged to contribute new, unwrapped toys from the hospital's approved donation list.
In Montreal, the campaign will support Dans la rue, an organization that assists young people experiencing homelessness or unstable living conditions. Requested donations include new socks, underwear, sweaters, shoes, coats, blankets and personal hygiene products. New, unwrapped toys will also be accepted for distribution through local charities.
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"Travel is a gift. It brings people together, creates memories and gives us experiences that can stay with us for a lifetime. But we also know there are so many people in our communities who need support in other ways, especially during the holiday season," said Nathalie Tanious, President & CEO, H.I.S. Canada Travel Inc.
"Our travel advisor community is such an important part of who we are, and we wanted to do this alongside them. We know how powerful our travel community can be when we come together, and I'm excited to see what we can accomplish together and how much joy we can bring to families and communities this holiday season."
Three Ways Advisors Can Participate
Travel advisors can contribute to the campaign in three ways.
Office drop-offs: On November 25, advisors can bring donations to TravelBrands' Toronto office at 5343 Dundas St. W., 4th Floor, or its Montreal office at 2100 rue Drummond, Suite 601. Both locations will accept donations from 9 a.m. to 5 p.m. local time.
Industry events: Advisors attending events where TravelBrands representatives are present can bring donations and arrange collection through their local Business Development Manager (BDM). Advisors are encouraged to confirm arrangements in advance.
Loyalty REWARDS POINTS: From October 19 through December 4, advisors can donate their Loyalty REWARDS POINTS in support of SickKids. TravelBrands will match 100% of the dollar value of all points donated during the campaign, effectively doubling each contribution.
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Suggested donations include LEGO sets, puzzles, colouring books, Play-Doh kits, infant toys, games and gift cards for teenagers. All toys must be brand new to meet SickKids' infection control requirements. Donations will be accepted until December 4, 2026.
Advisors looking for more information can contact their local TravelBrands BDM or visit travelbrandsaccess.com.
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