Travelbrands Launches 11th Annual SickKids Day, With Donations Doubled Today

Travelbrands is rallying the Canadian travel industry today as its annual SickKids Day returns in support of SickKids Foundation.

For one day, the company is donating one percent of all sales made on July 30 to help fund pediatric care, research and innovation at SickKids. This year's campaign also includes a corporate matching contribution, doubling every dollar raised.

Now in its 11th year, SickKids Day has grown into an annual tradition for the company and its partners, bringing together travel advisors, suppliers, employees and travellers. Since the partnership began, more than $3 million has been raised in support of SickKids Foundation's work.

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"The extraordinary work happening at SickKids every day changes lives, from the care children receive to the research and innovation shaping what is possible for generations to come," said Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., parent company of travelbrands.

"That is why this initiative continues to mean so much to all of us. For more than a decade, our travel community has come together around this cause, and I am incredibly proud of what we have achieved and the difference we can continue to make together."

The travel community can support the campaign by making a donation through the travelbrands SickKids fundraiser. Travel advisors can also donate their travelbrands loyalty REWARDS POINTS to SickKids year-round through the company's advisor portal.

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