Amanda Fletcher (Photo Credit: supplied)
Amanda Fletcher is stepping into the role of Growth Marketing Manager – Partnerships, Canada at Collette, strengthening the company’s focus on travel advisor and partner growth across the Canadian market.
Fletcher comes to Collette following more than 10 years of marketing and business development experience, including five years with CAA Niagara, as a Manager of Marketing & Brand and later as Director of Marketing & Business Development. During her time with CAA Niagara, she led marketing across travel and travel insurance, with a focus on member engagement, loyalty, retention and growth.
“Amanda brings a valuable combination of Canadian travel industry knowledge, partner experience and a strong understanding of what drives growth,” said Christian Leibl-Cote. “Her perspective will help us strengthen our relationships across the Canadian travel trade and create new opportunities for Collette and our partners to grow together.”
According to the announcement from Collette, Fletcher’s role will focus on developing marketing strategies with its consortia, host agency and key partner relationships, working closely with Business Development to support shared goals and growth opportunities. She will also draw on advisor engagement, partner performance, and market insights to identify opportunities and strengthen partner initiatives.
For more information about Collette, advisors can contact their local Business Development Manager or check out the Travel Advisor Portal.
