by Sarah Kuta
Last updated: 10:55 AM ET, Tue January 14, 2025
Virgin Voyages is bringing back its Annual Pass for 2026—and unveiling some new perks for travelers who decide to buy one.
First unveiled in December 2024, the Annual Pass allows travelers to hop on and off any of its ships for an entire year. Now, the line is amping up the 2026 version of the pass with new inclusions, like a free week-long stay at Necker Island, founder Sir Richard Branson’s private 74-acre retreat in the British Virgin Islands. Round trip, business class flights and ferry transfers from anywhere in the continental United States are also included.
Other perks that are part of the 2026 Annual Pass include: daily opportunities on-demand Moët Champagne; a Virgin Voyages’ Yellow Leaf Hammock to take home; a birthday upgrade to a RockStar Quarters suite; a $10,000 shopping spree in the High Street shops; one curated and privately hosted Shore Thing every quarter; a beach, grove or poolside cabana at Virgin Voyages’ exclusive Beach Club in Bimini; and personalized RockStar robes.
Travelers who purchase a 2026 Annual Pass will be able to sail aboard Virgin Voyages’ newest ship, Brilliant Lady, which is slated to debut in May 2026.
“After Richard Branson went on Good Morning America to talk about our Annual Pass, there was so much excitement and buzz,” says Nicole Huang, Virgin Voyages’ senior vice president of sailor experiences. “It’s truly an industry first and there were long queues to learn more. Our voyage planners shared feedback of Sailors inquiring about 2026 now, so we thought ‘why wait?’ and added a few elements to make the package a little suite-r.”
The 2026 Annual Pass costs $199,000 and must be purchased by March 31, 2026. Travelers can select a start date of January 1, February 1, March 1 or April 1, and the pass will be valid for one year from that date.
Travel advisors will earn a $10,000 commission for each Annual Pass they sell.
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