WestJet announced a new, unbelievable program called "Vacation Flex."
Travellers have a chance to share their vacation posts beyond social media.
"When guests go on vacation, one of the things they look forward to most is chronicling their travel experience for friends and family on social media," said WestJet Director of Marketing, Jennifer Callegaro.
"We are excited to offer guests a new, creative way to share their travel stories on billboards and bus stops across Canada, with Vacation Flex."
This first-of-its-kind program allows passengers to see their vacation photos come to life with more exposure and opportunities to go viral, the airline said in an April 1 press release.
Everyday Canadians and emerging social media influencers can get involved by choosing the "Vacation Flex" option when booking here.
Once they've selected this option, they can pick images from the photos they upload to their social media accounts during their vacation.
The images will then be displayed on digital billboards across Canada.
"Don't just post your vacations pics. Flex them," the airline states on its website. Followed by, "April Fools!"
To learn more about the Vacation Flex program, visit: westjet.com/vacayflex
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