WestJet has announced its participation in the Hidden Disabilities Sunflower program, expanding its efforts to improve accessibility and inclusivity for passengers with non-visible disabilities.
The program allows travellers to wear a Sunflower-branded lanyard, pin, or wristband to signal to staff that they may need additional time and support during their journey. These visual indicators are recognized by airport and airline employees trained to offer appropriate assistance.
"Through our participation in the Hidden Disabilities Sunflower program, we are proud to further our commitment to providing convenient and accessible services that meet the unique needs of our guests," said Jacqui McGillivray, WestJet Executive Vice-President and Chief People Officer.
"The Sunflower lanyard provides a visual cue to help those with non-visible disabilities communicate their needs and navigate their environment with confidence, significantly improving their overall guest experience and making travel more accessible for them."
The Hidden Disabilities Sunflower is an internationally recognized initiative that supports individuals with a wide range of conditions, including neurological, cognitive, visual, auditory, and chronic health issues such as asthma or diabetes.
Sunflower lanyards are now available at WestJet check-in counters across Canada. Passengers can request one before their flight and are encouraged to reuse the lanyard on future trips or in other locations where the program is recognized.
More information here: https://hdsunflower.com
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