
by Jen Mallia
Last updated: 10:30 AM ET, Fri September 4, 2026
Expedia Group is investing in new tools to help vacation rental owners grow their business on Vrbo. Newly introduced and up-coming capabilities were recently announced that will enable owners to highlight their rental properties and maximize their earnings.
Now available:
Vrbo Sponsored listings: Sponsored listings have been tested by a pilot group and have now been rolled out globally. These are paid based on a per-booked-night basis, which means owners won’t have to pay for the sponsored listing at the outset in order to appear at the top of relevant searches.
Same day bookings: Owners can list their property to take advantage of last-minute bookings by making it available to book before noon of the same day.
Flexible cancellation: Owners can offer more flexibility to their guests by opting to offer a full refund either up to five days or the day before a booking.
Upcoming changes:
Limited Time Offers: Spotlighted visibility will be available for owners who want to participate in promotional offers, such as the Spring Sale or Black Friday promotion.
Non-refundable Rates: Owners will be able to give guests the option of locking in at a lower, non-refundable rate.
Tim Rosolio, Vice President of Vacation Rental Partnerships at Expedia Group, calls the new functionalities of the platform “one of the most exciting eras in our vacation rental history at Expedia Group,” saying that they will be advantageous to travellers and vacation rental owners. “Our intentional investments across every corner of the business were designed to delight travellers while driving growth for our partners and unlocking the potential Expedia Group’s ecosystem has to offer.”
To stay up to date on the latest vacation rental products and features from Expedia Group, visit here.
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