
by Bert Archer
Last updated: 12:20 AM ET, Thu January 23, 2025
To make things easier for travel advisors and improve vacations for its clients, Sunwing Vacations is launching a new system of all-inclusive hotel categories in Cuba, which they’re calling, in ascending order of cost, Heart of Cuba, Classic Cuba, and Comfort Cuba.
As Sunwing explained in a press release, the new Cuba Collections “includes three all-inclusive resort tiers highlighting minimum standards and criteria, making it simple for travel advisors and their clients to navigate Cuban vacation planning and the booking process.”
Heart of Cuba is for budget-conscious travellers who want the all-inclusive experience but are fine with basic amenities, and are looking to explore the destination beyond the resort.
Classic Cuba is for those who want to strike a balance between local exploration and relaxing on the property, including families who want a few extra amenities and food options.
Comfort Cuba is a higher-level Cuban experience, for those celebrating special occasions, and for families and friend groups looking for the broadest range of activities and amenities at their hotel.
“Cuba is a top-selling destination for Sunwing Vacations, and this is thanks in large part to the dedication of the travel advisor community,” said Samantha Taylor, Chief Marketing and Digital Officer of Sunwing Vacations Group. “To best support our advisors in educating clients on Cuba, we’re introducing Sunwing’s Cuba Collections, with the goal to be as transparent as possible and set clear expectations around our in-destination offerings, while ensuring advisors are equipped with resources to help our mutual clients uncover what makes Cuba truly great for a memorable vacation that best suits them and their budgets.”
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