G Adventures has launched a new brand campaign that the company describes as "part rally cry, part love-letter to real travel."
The campaign aims to capture the type of travel G promotes; unforgettable experiences, deep connections, and a world-changing ethos, while inspiring travellers to welcome whatever their adventure brings their way.
Live now, the Bring on the World campaign features a new anthem video that champions real travellers -- who G identifies as "those who want to step outside their comfort zone and learn something new about the world, as well as themselves."
The video is just one tool agents can use to market G Adventures trips An agent tool kit has been created that features hundreds of unique marketing assets, including social posts, window decals and consumer flyers. More assets will be added throughout the year as the campaign develops.
David Green, managing director for Canada, says G Adventures is excited to introduce its 'Bring on the World' rally cry to the Canadian market.
"Our new campaign is designed to inspire travellers to embrace all aspects of small-group travel, from messy food moments through to beautiful connections made with local communities and fellow travellers along the way. Travel is a privilege and we want to encourage agents and travellers to consciously celebrate all the small but memorable moments that happen during a trip," says Green.
Kyle Jordan, director of brand and creative for G Adventures, says the team wanted a bold call to action for this campaign -- one that spoke to the heart of what makes real travel so impactful.
"We developed a manifesto for this creative concept that captures the mindset of real travellers. It's a rally cry for people who love to travel like we do. Those who desire real experiences, connection, and meaning. It's about everything G Adventures has always stood for and celebrates that in a way that inspires travellers to do the same.
"We've learned so much over the past three years and this is our opportunity to embrace the world in a thoughtful way. This campaign seeks to inspire people to do the same. It's time to Bring on the World, " says Jordan.
Agents can access assets for the upcoming campaign by logging in to the new brand campaign agent tool kit, or signing up to the G Adventures Asset Library here.
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