G Adventures Brings Back 'G-Normous' Agent Incentive

Image: A G Adventures tour group in Turkey celebrates 1000 tour departures since the pandemic.  That number now tops 2,000.(photo via G Adventures) ((photo via G Adventures))
Image: A G Adventures tour group in Turkey celebrates 1000 tour departures since the pandemic. That number now tops 2,000.(photo via G Adventures) ((photo via G Adventures))
Bruce Parkinson
by Bruce Parkinson
Last updated: 10:26 AM ET, Thu January 6, 2022

G Adventures is kicking off 2022 with the return of G-Normous, its biggest annual agent incentive.

Now in its ninth consecutive year, G-Normous is bigger than ever before with $75,000 worth of cash and prizes across the U.S. and Canada to thank travel agent partners for their support.

From now through April 30, 2022 agents can win cash and prizes each month, compete in fun community challenges, and vie for the $5,000 grand prize for the overall G-Normous top seller in Canada.

The more G Adventures trips booked, the more chances there are to win a cash prize each month and be in to win the grand prize. As well as cash prizes, with each booking made, agents also receive one entry to win a trip each month, selected through a random draw.


As well, each month G-Normous spotlights a new promotion and tourism board sponsor. January is sponsored by Colombia and focuses on the launch of G Adventures' Great Adventure Sale, which is live now and offers up to 25% off more than 400 trips worldwide, including all trips in Colombia.

Agents also have access to an additional 20% off promotion, available on a selection of tours and exclusive to them as G-Normous travel heroes. All details can be found on the G-Normous home page at www.gadventures.com/gnormous.


David Green, managing director for G Adventures in Canada, says he hopes the new G-Normous incentive helps agents inspire customers to book at a still uncertain time, and shows them how much their knowledge and expertise is valued.

"January is traditionally a peak booking month for agents. While there is still lingering uncertainty, we are seeing bookings come in for short-term travel, so we encourage agents to focus on this market -- people who are keen to get away as soon as they can and escape the winter months," Green said.

"At G Adventures, we have run more than 2,000 tours since September 2020. The current booking window for Canadians is four months and our Book With Confidence policy -- which enables travellers to cancel and rebook up to 14 days before departure -- is giving people the confidence to book now. The great deals available in our Great Adventure Sale provide agents with an extra perk to pass on their customers."

In 2022, G-Normous includes new monthly Community Challenges. These are designed to be a fun and interactive way for agents to win additional cash and prizes each month by showing off their travel trivia knowledge, sharing stories, and nominating peers who have gone above and beyond in their roles this past year.

Monthly challenges, as well as G-Normous leaderboards and updates, will be posted on the G Adventures 'Canadian Agents of Change' Facebook group over the course of the incentive program.

Agents with a G Adventures Sherpa account are automatically registered. Agents without an account can sign-up through their agency manager at www.gadventures.com/agents/register/.

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