CATO Seeks Urgent Action to Save Industry Jobs

Image: Canadian Association of Tour Operators (Photo: CATO)
Image: Canadian Association of Tour Operators (Photo: CATO)
TravelPulse Staff
by TravelPulse Staff
Last updated: 7:52 AM ET, Fri June 11, 2021

The Canadian Association of Tour Operators (CATO) and Association des Tours Opérateurs du Québec (ATOQ) are seeking urgent action and financial support for their struggling members.

They are requesting to receive full government support with the extension of the Canada Emergency Wage Subsidy (CEWS) at the current level until at least December 31st, 2021. To detail their significant contribution to the Canadian economy and devastating impacts of the COVID-19 pandemic on members, CATO and ATOQ have released an Economic Impact Assessment Report.

"CATO and ATOQ tour operator members truly appreciate the federal government's Canada Emergency Wage Subsidy (CEWS) which enabled us to retain employees during the COVID-19 pandemic. However, we were nonetheless forced to lay-off almost 30% of our collective workforce, so we are fighting for our survival," said Brett Walker, CATO Chair.

"With average advanced bookings made six months prior to departure and borders still closed, there will be little, if any, return to international travel before 2022. With CEWS running out, the only means to bridge the gap and save thousands of jobs is for the government to extend CEWS at the current level for our members and those hardest hit until the end of 2021," he concluded.

Due to the immense impact of the pandemic and travellers being advised to avoid non-essential travel, CATO and ATOQ members were forced to temporarily and permanently lay-off employees when travel came to a grinding halt beginning in March 2020. Women make up more than 73% of their workforce and they are one of the most diverse and inclusive industries in Canada.

The Canadian travel industry has been at a standstill for the past 15 months due to the pandemic and without the government providing a clear roadmap for opening borders. As a result, revenue will continue to be 82% below 2019 levels. This will be the case for many months to come as CATO's and ATOQ's new Economic Impact Assessment Report indicates the average advanced booking is made six months ahead of departure. In Ontario and Quebec, all revenue generated from bookings is held in trust until trips depart. This means companies cannot use these funds to pay wages or travel agent commissions, which typically return millions of dollars to the government through payroll taxes (income tax, CPP, EI and EHT). Without an extension of CEWS to CATO and ATOQ members, their segment of the industry will have no choice but to lay-off more individuals or permanently let go of employees. Canadian tour operators need at least six months to prepare and bridge the gap between the opening of international borders and earning any revenue. Along with securing guests' accommodations, flights, tour guides, sightseeing excursions, etc., they also need to co-ordinate health and well-being protocols in this new world of travel.

To avoid prolonged duress for the industry, the government must make known any updated criteria or clear guidelines for easing of travel restrictions and reopening of borders. Millions of Canadians work in tourism-related industries, yet tour operator members have not been provided the fundamentals their industry sector needs to survive.

The World Travel & Tourism Council's (WTTC) latest annual research from its 2021 Global Economic Impact Reports revealed that in 2019, when global Travel & Tourism was thriving and generating one in four of all new jobs around the world, the sector contributed 10.6% (334 million) jobs globally. However, in 2020, 62 million jobs were lost worldwide, representing a drop of 18.5% and the number of those employed in the Canadian Travel & Tourism sector fell from nearly 1.8 million in 2019, to just over 1.4 million in 2020 - a drop of 20.9%. The loss of 373,000 Travel & Tourism jobs nationwide has had an immense socio-economic impact. WTTC findings also stated that the Travel & Tourism sector's contribution to Canada's GDP dropped by $59.2 billion in 2020.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Future Leaders in Travel: Meet Our Supplier PartnersFriday, September 11, 2026
2:00pm Eastern
The Future Leaders in Travel conference brings together an exciting group of emerging travel...
Upcoming Webinar
Worry-Free Access to the World - Part 2Friday, September 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
Future Leaders in Travel: Meet Our Supplier PartnersFriday, September 11, 2026
2:00pm Eastern
The Future Leaders in Travel conference brings together an exciting group of emerging travel...
Upcoming Webinar
Worry-Free Access to the World - Part 2Friday, September 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...