Bruce Poon Tip Named As Officer Of The Order Of Canada

Image: Bruce Poon Tip is the first travel industry member to be named to the Order of Canada in over 30 years. (Photo Credit: G Adventures)
Image: Bruce Poon Tip is the first travel industry member to be named to the Order of Canada in over 30 years. (Photo Credit: G Adventures)
Bruce Parkinson
by Bruce Parkinson
Last updated: 5:40 AM ET, Wed July 5, 2023

G Adventures founder Bruce Poon Tip has been honoured as an Officer of the Order of Canada, making him the first person in the travel industry to receive the title of Officer in 34 years, one year longer than G Adventures has been in operation. 

The level of Officer recognizes “achievement and merit of a high degree, especially service to Canada or to humanity at large,” and surpasses the rank of ‘Member’ in the system of Canadian state orders. 

Poon Tip says being invested into the Order of Canada is the most humbling honour he could receive, especially after immigrating to Canada at such a young age.  

“Canada has afforded me the gift of opportunity. This great nation took my family and I in, and has given me the privilege and means to build a business. It’s enabled me to make my ideas become a reality -- creating a community that is based on giving back to others -- both nationally and internationally.

“G Adventures was founded on the ethos of changing people’s lives through travel. Combined with the work of Planeterra, the non-profit foundation I founded in 2003, we have had a huge impact on local communities around the world, using tourism as a driver of wealth distribution and poverty alleviation in some of the world’s poorest countries.

“I accept this recognition with great pride on behalf of myself and my family. I am grateful and truly overwhelmed, and I would like to thank everyone involved in helping to make this happen for me through the nomination and recommendation process. 

“I am committed to continuing my service to Canada, as well as to the world at large. It’s my calling and my passion. This recognition means so much, as it supports the vision I believe so strongly in,” says Poon Tip. 

The Office of the Order of Canada states that this honour is how the country recognizes those  people who make extraordinary contributions to the nation.

“The contributions of these trailblazers are varied, yet they have all enriched the lives of others and made a difference to this country. Their grit and passion inspire us, teach us, and show us the way forward,” the Office states. 

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