by John Kirk
Last updated: 6:40 AM ET, Thu October 26, 2023
TravelPulse Canada President John Kirk caught up with Andrew Dawson, President, Sunwing Vacations Group, at a Board of Trade event in Toronto featuring a presentation from WestJet CEO Alexis von Hoensbroech.
During the video interview, Dawson describes the process of integration since WestJet’s purchase of the Sunwing Travel Group. “It’s been a bit of a roller-coaster, but all good,” he told Kirk.
“It’s great to have it behind us and we can move forward onto integration and getting the synergies out of the business and really improving our offering.”
Last week, WestJet announced the formation of a new company called Sunwing Vacations Group. The group is made up of five brands: Sunwing Vacations, WestJet Vacations, Sell-Off Vacations, Luxe Destination Weddings and Vacation Express in the U.S.
“A great leisure group altogether,” said Dawson, who noted that WestJet Vacations will “continue in its own right as a strong brand."
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