Pursuit Attractions and Hospitality has launched the world’s first electric Ice Explorer as part of the Columbia Icefield Adventure in Jasper National Park, Alberta. The new pilot project is a new way for guests to experience one of the world’s most iconic and sensitive landscapes, the Athabasca Glacier. solar panels and regenerative braking.
The pilot launches as Canada’s national parks are increasingly focused on how tourism can provide access while exercising environmental responsibility. Pursuit has long maintained that welcoming guests and caring for places are not competing priorities, a core belief of its “Promise to Place.” Advances in electric vehicle technology are now enabling new approaches to glacier access that reflect that commitment.
“The Columbia Icefield is one of the most significant places where we operate and how we show up here matters,” said Stuart Back, Chief Operating Officer, Pursuit Banff Jasper Collection. “Starting with one vehicle is intentional. It allows us to deepen guest connection, learn in real-world conditions, and apply those learnings thoughtfully over time. This is what it looks like to put our Promise to Place into practice.”
Guests will experience a quieter cabin that allows the natural sounds of the glacier to come through. The Electric Ice Explorer will be part of the regular Columbia Icefield Adventure fleet and will operate on a planned rotation throughout the season. Every tour includes the same guided interpretation and glacier walk, with a more immersive ride experience.
The Columbia Icefield Adventure is open for the 2026 season. For more information, visit pursuit.com
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