Sebastian Ponce Named Chief Revenue Officer At Transat

Image: Sebastien Ponce
Image: Sebastien Ponce
Bruce Parkinson
by Bruce Parkinson
Last updated: 6:15 AM ET, Tue March 19, 2024

Transat has announced the promotion of Sebastian Ponce to the position of Chief Revenue Officer. In his new role, he is responsible for air network strategy, revenue management, and the development of airline alliances 

At Transat since 2018, Sebastian most recently held the position of Vice President, Program and Alliances. With his team, he was instrumental in redefining Transat's network and alliance strategy and in setting up the Alliances department, responsible for developing and maintaining airline partnerships. 

He has also spearheaded numerous inter-carrier partnership agreements, including the recent commercial joint venture with Porter Airlines – read more about that here -- a first in the company's history. Under his leadership, Transat also announced two codeshare agreements with Canadian airlines and a dozen interline agreements with carriers in Europe and South America.

Annick Guerard, Transat President and CEO

Transat President and CEO Annick Guerard. (Photo Credit: Transat)

"Sebastian joined Transat as part of its strategic transformation with the objective of defining our network for years to come. He has a strong track record and has demonstrated great potential in a number of ways,” said Transat CEO Annick Guérard. “I am confident that he is the right person to continue implementing our growth strategy over the next few years."

Ponce has over 15 years of experience within the airline industry, 10 of which he spent at Air France. Throughout his career, he has led various teams in the Revenue Management, Controlling, Airport Strategy, Network Planning and Alliances departments. 

He holds an Executive MBA from McGill and HEC Montréal and a master's degree in industrial engineering from Universidad Tecnica Federico Santa Maria in Chile.

"I am delighted to take on this new role and to further contribute to the development of our business model. There are many opportunities to continue growing our network and optimizing our revenues, and I am eager to be actively involved in the initiatives that will help us achieve our goals," said Ponce.

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