"Philip Rose has a long history working in tourism to promote brand Jamaica," said Edmund Bartlett, Jamaica's tourism minister. "Throughout the years, he has proven himself to be a visionary leader whose numerous successes have helped to elevate and maintain Jamaica's status as one of the world's top tourism destinations."
Rose is a "global connector with long-standing relationships" and a "keen ability to identify and leverage marketplace trends and data," said JTB officials. Rose's digital expertise "led him to pioneer [JTB]'s use of social media as a marketing tool," officials added.
Rose is a well-known figure in the Canadian travel industry. He spent seven years, from 2012-2018, as Regional Director for Canada. In his first three years of leading Canadian efforts, visitors increased by 11%, resulting in the most arrivals ever in a single year (420,000 in 2014).
"It's an honour for me to accept this appointment [from] the Jamaica Tourist Board, who first recruited me from the hospitality sector over 20 years ago," said Rose.
"I have always been passionate about selling and marketing travel to Jamaica [and] aligning strategies and tactics to meet objectives and targets," said Rose, "so I look forward to doing so in an expanded capacity."
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