The World Travel & Tourism Council (WTTC) selected Madrid as its new global office, a move that was endorsed by the 17 members of the organization’s operating committee.
“The unanimous decision to establish our global office in Spain reflects a clear view among the operating committee about what WTTC needs to succeed in the years ahead,” said WTTC Chairman Manfredi Lefebvre.
“This move ensures we operate more efficiently, deliver more value to our members, access the best global talent and maintain a truly international outlook, strongly supported by the Spanish government,” he said, noting that “2026 will be a year in which we will reshape WTTC so it is focused on its members, stronger research capability and deeper government advocacy in the travel and tourism sector.”
All told, five destinations – Dubai, France, Italy, Spain and Switzerland – were interested in hosting WTTC’s global office.
“Members agreed that Spain (Madrid) offered the most attractive option due to the city’s competitiveness, a more favorable tax environment, government support, easier visa processing for employee and overall lower operating costs,” WTTC said.
Added Gloria Guevara, WTTC’s interim president and CEO: “Spain has prioritized travel and tourism and clearly understands the enormous contribution the sector makes to global growth.”
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