Amy Zocchi (Photo Credit: Amy Zocchi)
WHY IT RATES: Amy Zocchi appointment by AIC Hotel Group as director, integrated marketing accommodations will centralize the company’s hotel brands will central the brands under one umbrella. AIC Hotel Group’s brands include all-inclusive Hard Rock Hotels, UNICO Hotel Collection, AVA Resort Cancun and Nobu Hotel Los Cabos. — Claudette Covey, Executive Retail Editor
AIC Hotel Group, the hospitality company behind a portfolio of distinctive luxury and all-inclusive resort experiences, announces the appointment of Amy Zocchi as Director, Integrated Marketing and Communications. In her new role, Zocchi will help lead integrated marketing and communications strategies for all-inclusive Hard Rock Hotels, UNICO Hotel Collection, AVA Resort Cancun and Nobu Hotel Los Cabos.
As AIC Hotel Group continues to grow and evolve its portfolio, Zocchi will work alongside the company’s established marketing and leadership teams to strengthen brand positioning, advance strategic communications and bring together storytelling, partnerships and brand experiences that deepen connections with today’s travelers.
Zocchi brings more than 20 years of experience across hospitality, travel and lifestyle marketing, with a background spanning global brand communications, integrated campaigns, brand development and strategic positioning. Her career includes leadership roles supporting the launch, growth and evolution of internationally recognized hotel and resort collections.
“There’s tremendous opportunity to bring marketing, communications and brand experiences together in ways that build meaningful connections with travelers,” said Zocchi. "AIC Hotel Group has an incredible portfolio, a talented team and a strong foundation of distinctive hospitality experiences. I’m excited to collaborate, bring fresh perspectives and help shape the future of these iconic hotels and resorts.”
AIC Hotel Group represents resort brands across Mexico, the Caribbean, and the United States, including all-inclusive Hard Rock Hotels, UNICO Hotel Collection, AVA Resort Cancun, and select Nobu Hotels. The company introduced the all-inclusive Hard Rock Hotels concept to Mexico and the Dominican Republic. Zocchi’s appointment supports AIC Hotel Group’s efforts to strengthen brand positioning and connect its brands with travelers.
SOURCE: AIC Hotel Group
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