by Jen Mallia
Last updated: 2:45 PM ET, Wed May 27, 2026
Rendez-Vous Canada (RVC), Destination Canada’s annual marketplace for international buyers to meet and learn about Canadian travel opportunities is under way in Toronto. From May 26-29, more than 500 buyers from 24 international markets will take part in business-to-business appointments (more than 60,000 scheduled meetings!), tour the trade floor and learn more about Toronto's diverse culinary scene, culturally rich neighbourhoods and year-round lineup of attractions, festivals, and sporting events.
"Rendez-vous Canada showcases the very best of what our country has to offer,” says The Honourable Rechie Valdez, Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism). “From coast to coast to coast, Canada's tourism businesses create unforgettable experiences that attract visitors, support local communities and drive economic growth. As the world's attention increasingly turns toward Canada in 2026, this event is an important opportunity to strengthen international partnerships and highlight the talent, innovation and hospitality that make Canada a world-class destination."
Tourism continues to be a major source of income and it is only growing. As one of Canada's top service exports, tourism is projected to contribute nine to 10 per cent (up to $30 billion) toward Canada's goal of securing an additional $300 billion in non-US exports by 2035.
"Tourism is one of Canada's most immediate and scalable export opportunities, and Rendez-vous Canada is where that opportunity turns into action. This year, we are welcoming a record number of international buyers, creating new opportunities for Canadian tourism businesses to diversify trade, grow global market share and generate economic benefits for communities across the country. With global travel demand accelerating, Canada is well positioned to capture a greater share of the USD $2 trillion international visitor economy," said Marsha Walden, President and CEO, Destination Canada.
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