Sandals Serves Up New Tools, Awards and Incentives

Unique Vacations (an affiliate for the representative of Sandals Resorts and Beaches Resorts) held the Sandal Global Sales Conference Jan. 8-12, 2025 at Sandals South Coast in Jamaica. The conference brought together more than 200 business development managers, company executives, industry leaders and government officials to showcase what Sandals and Beaches advisors can look forward to in the year ahead to boost productivity and maximize sales.

“We are in the business of thank-yous and making people’s dreams come true. The product you sell is something that makes people have the time of their life,” said Executive Chairman of Sandals Resorts Adam Stewart

WAVE, Sandals 2.0 and SEA for yourself

To aid advisors, new resources were announced, including WAVE by Beaches and Sandals, a bespoke social media advocacy platform to help maximize advisors’ social media marketing results. It will open later this year as a pilot program before a wider rollout. 

Refreshed branding was also unveiled as part of Sandals 2.0 evolution. Travel advisors will be able to tap into the assets created for the “Made in the Caribbean” global campaign. 

“Sandals 2.0 goes deeper than the actual product. What it is, is a commitment - a recognition of evolution, to keep moving forward,” said Stewart. “The brand will get bigger and our resorts will get more luxurious. They will spread their wings beyond what you know them today – and so will we, together. 2.0 is a commitment that we don’t want to sleep.”

The Sandals Elite Advisor (SEA) travel advisor and agency partner program was also announced at the conference. SEAs will have access to dedicated support from their Business Development Manager on a local level, specialized call center support teams to help achieve sales goals, and a dedicated travel advisor portal to help make bookings easy. They can ascend the ranks and receive exclusive benefits through status levels when registering every commissionable travel booking of three nights or longer.

Awards Season

Sales team members were recognized for their invaluable contributions at an awards ceremony, including Canadian awards for:

• National BDM of the Year, Canada – presented to Winston Chang, BDM, BC, SK & Yukon  

• Spirit of Excellence, Canada – presented to Teresa Villanueva, Inside Sales Manager

• Silent Warrior, Canada – presented to Sandra Brousseau, BDM Eastern/Central Quebec & Atlantic Canada  

• Outstanding Team Player, Canada – presented to Donne Nixon, HR Coordinator

• Outstanding Sales Achievements, Canada – presented to Richard Todd, Senior Sales Consultant and Winston Chang BDM, BC, SK & Yukon  

• Industry Award of Excellence, Global – presented to Lorna Richards, National Training Manager, Canada

• CEO Award for Excellence, Global – presented to Omar Josephs, Senior Manager – Group Sales & Events, Canada 

Dedicated years of service were also recognized. Members celebrating milestones included:

• Maureen Barnes-Smith – 30 years

• Grace Larmond – 25 years

• Winston Chang – 20 years

• Robert Smith – 15 years

Bonus incentives for advisors

Booking 2025 trips to Sandals Saint Vincent and the Grenadines could score you a sweet stay there yourself. The two Canadian advisors with the highest earnings on bookings through Jan. 31, 2025 will earn a five-night, all-inclusive stay at the resort plus an airfare credit. Read about getting "Sandalized" at Sandals Saint Vincent and the Grenadines when TravelPulse Canada visited last year. 

Additionally, advisors can receive an incentive bonus and earn up to 21% commission plus up to US$85 extra cash bonus for new bookings made at any Sandals or Beaches Resorts when booked with Unique Vacations, Inc. via the TA Portal or the Travel Advisor Reservations Team.

Visit taportal.sandals.com for more information and to access advisor resources.

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