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Hyatt Hotels Corporation has announced plans for the 509-room Secrets Playa Blanca Costa Mujeres, which is expected by the end of this year. The new resort will join the Inclusive Collection, Hyatt's 10-brand portfolio of luxury all-inclusive resorts.
Secrets Playa Blanca Costa Mujeres will be located along a secluded strip of the Costa Mujeres shoreline, just 19 kilometres north of Cancun. Situated on a pristine white-sand beach with access to the world's second-largest barrier reef, guests will be able to enjoy a variety of water sports and activities including snorkeling, kitesurfing, whale shark swimming, scuba diving and sport fishing.
"Demand for luxury, all-inclusive experiences in Mexico from guests, members, customers and owners remains high. We are leveraging this demand by thoughtfully expanding our brand footprint in new and existing destinations, building on our growth momentum and driving value for current and future owners," said Javier Coll, group president, global business development & innovation, Inclusive Collection, Hyatt.
"Mexico has been a cornerstone of our development success, and we understand there is great opportunity for further growth in the region. Working hand-in-hand with our owners, we are eager to continue setting the bar for the luxury all-inclusive segment with the planned opening of Secrets Playa Blanca Mujeres."
Secrets Playa Blanca Costa Mujeres will feature 509. Each will be adorned with handmade local art and furnished with organic, locally sourced materialse. Elevated Preferred Club accommodations will offer an extra level of luxury, including swim-out suites, exclusive access to the Preferred Club Lounge, an oceanfront beach club and a jungle-inspired pool surrounded by lush vegetation.
Culinary enthusiasts will choose from nine dining options, including six à la carte gourmet restaurants, a buffet, a café and a grill. Culinary experiences await, such as kitchen tours to meet chefs, cooking classes, tequila and wine tastings, and a French restaurant boasting one of the largest wine selections in the destination.
With the Secrets brand 'Unlimited Luxury' inclusions, guests will enjoy gourmet dining, unlimited top-shelf spirits at seven bars and lounges ranging from swim-up to an elegant music lounge, and a wide variety of daytime and nighttime entertainment options.
Other amenities include a Secrets Spa by Pevonia as well as 8,000 square feet of dedicated meeting and event space.
For couples planning their dream wedding, the resort will offer ceremony and reception locations accommodating up to 400 guests, including a beachside canopy, an infinity pool terrace and more. All guests will enjoy access to four swimming pools, including two oceanfront infinity pools facing the Caribbean Sea.
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