by Lacey Pfalz
Last updated: 8:35 AM ET, Mon February 10, 2025
Hyatt Hotels Corporation announced on February 10 that it has a plan to acquire Playa Hotels & Resorts N.V. at a purchase price of $13.50 per share, or around $2.6 billion, which would add all the brand’s all-inclusive resorts in Mexico, Jamaica and the Dominican Republic into Hyatt’s growing all-inclusive portfolio.
Hyatt currently owns 9.4 percent of Playa’s outstanding shares. In December, there was discussion of a potential acquisition.
The acquisition would include purchasing $900 million in debt. Hyatt expects to continue an asset-light business model, offering Playa’s resorts to be owned by third-party buyers.
Hyatt began its all-inclusive portfolio just four years ago, when it purchased Apple Leisure Group. In 2024, it completed a 50/50 joint venture with Grupo Piñero, adding Bahia Principe Hotels & Resorts into Hyatt’s Inclusive Collection. The collection now boasts about 55,000 rooms across Latin America, the Caribbean and Europe.
The acquisition is expected to be completed later in 2025.
“Hyatt has firmly established itself as a leader in the all-inclusive space, a journey that began in 2013 through an investment in Playa Hotels & Resorts that launched the Hyatt Ziva and Hyatt Zilara brands,” said Mark Hoplamazian, President and Chief Executive Officer, Hyatt. “We have respected and benefitted from Playa’s operating expertise and outstanding guest experience delivery for years through their ownership and management of eight of our Hyatt Ziva and Hyatt Zilara hotels. This pending transaction allows us to broaden our portfolio while providing more value to all of our stakeholders through an expanded management platform for all-inclusive resorts.”
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