Blue Diamond Resorts has entered the metaverse by mapping its entire portfolio with immersive 3D scenarios, enabling travellers and travel professionals to experience 360° virtual tours of all on-property details through an easy-to-use interface.
The company says the initiative opens a virtual door for travel advisors and travellers to experience on-property features in precise detail, enabling them to pick the resort product that best meets their individual desires or the needs of companies or clientele.
Blue Diamond says the new technology will help attract a new generation of travellers that is discovering what an all-inclusive resort experience can be.
“For such travellers, standard imagery of guest rooms is no longer enough – particularly for a property as involving as a Blue Diamond Resort,” the company says in a press release.
Jürgen Stütz, senior vice president-sales, marketing and distribution, Blue Diamond Resorts. (Photo Credit: Blue Diamond Resorts)
“We've witnessed the growing significance of all-inclusive hospitality for global travellers, and at Blue Diamond Resorts, we firmly believe that the guest experience should commence even before the booking stage,” said Jurgen Stutz, Senior Vice President - Sales, Marketing & Distribution for Blue Diamond Resorts.
“The challenge is not just about conveying the concept of all-inclusive to those unfamiliar; it's about navigating the unique attributes of each of our brands, catering to distinct customer preferences. Our presence in the virtual reality universe isn't arbitrary; it's a testament to our deep understanding of our diverse customer base.”
The mapping process represented a significant investment. The dedicated team numbers more than 30, including eight photographers and a dozen marketing and branding professionals who work together mapping individual Blue Diamond Resorts, all of which remained open during the project.
The Hideaway at Royalton Blue Waters. (Photo Credit: Blue Diamond Resorts)
Blue Diamond Resorts is utilizing technology in other areas as well, including:
· First-person-view drone tours of individual properties, known as “Above and Beyond.”
· Radio frequency identification (RFID) bracelets for guests to wear onsite to enter their guest rooms.
· AI-driven tools to enhance the company’s booking engines, website experiences, and email journeys, smoothing the path from reservations to arrival.
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