Beaches Celebrates Autism Acceptance Month With New Sensory Guides

Image: A child poses for a picture with Julia, the Sesame Street character who has autism, during the Amazing Art with Julia program. (photo via Beaches Resorts) ((photo via Beaches Resorts))
Image: A child poses for a picture with Julia, the Sesame Street character who has autism, during the Amazing Art with Julia program. (photo via Beaches Resorts) ((photo via Beaches Resorts))
Bruce Parkinson
by Bruce Parkinson
Last updated: 7:12 AM ET, Mon April 3, 2023

Home to the Caribbean's first advanced autism-friendly kids camps, and as the first all-inclusive resort company in the world to complete the International Board of Credentialing and Continuing Education Standards (IBCCES) and Autism Certification, Beaches Resorts has expanded its autism program with the release of all-newSensory Guides.

Developed by the IBCCES and designed to allow caregivers and guests with cognitive disabilities to more comfortably navigate the on-resort experience based on specific sensory sensitivities, the Sensory Guides comprise extensive resort maps with public areas - such as the resorts' many pools, dining spaces, and sports hubs - rated on a 1-10 scale of sensory stimulation.

"At Beaches Resorts, the word 'inclusive' has dual meanings - one speaks to our business model, and the other speaks to our mission," said Joel Ryan, Group Manager Themed Entertainment and Children's Activities.

"Our enduring commitment to do more in this very important space, and to do it better, has inspired many new programs across our resorts to create a vacation experience that's safe and comfortable for all. This month, and year round, we're proud to see and hear from guests who, time and time again, trust to bring their families to a Beaches Resort."

Beaches Resorts, Beaches Resorts kids clubs, autism travel, travel with autism
A Beaches Resorts childcare worker with autism certification from IBCCES spends time with five young children on the beach. (photo via Beaches Resorts) ((photo via Beaches Resorts))

The new Sensory Guides add to the brands' array of offerings aimed at creating an inclusive vacation experience for guests with cognitive disabilities. That includes autism spectrum disorder (ASD), which affects approximately 1 in every 50 children and adolescents in Canada, according to the Public Health Agency of Canada.

Throughout April, all resorts across the Beaches portfolio will offer daily sensory arts and crafts, as well as added activities through the brand's partnership with Sesame Street.

Beaches Resorts also offers one-on-one Beaches Buddies, accredited staff members who can join the family for an hour, a day, or for their entire stay, at an additional cost.

Additional programs include Beaches' dedicated Culinary Concierge, through which families can pre-plan meals according to dietary preferences and allergies.

Beaches also offers the Island Routes Fast Track Arrival & Departure Service, for an additional fee, securing a professional airport agent to escort families through immigration, customs and security to ensure a seamless airport experience.

In 2017, Beaches Resorts became the first resort company to be designated a Certified Autism Center (CAC); and in 2019, Beaches became the first to attain the Advanced Certified Autism Center (ACAC) designation from the IBCCES.

Through the latter designation, the core focus has been directed at Beaches Resorts' Kids Camps and Entertainment and Watersports operations, ensuring at least 80% of customer-facing staff have the requisite knowledge, skills, temperament, and expertise to interact with families and children with special needs, specifically on the autism spectrum.

In a recent survey conducted by the IBCCES, 94% of surveyed families shared that they would take more vacations or visit more new places if they had access to autism-trained and certified options.

Beaches Ocho Rios
Beaches Ocho Rios aerial view (photo via Sandals Resorts International) ((photo via Sandals Resorts International))

Furthering its commitment to inclusivity, the resort company is set to host its first-ever dedicated autism week for loyalty members and guests, inviting families with children on the spectrum to come together at Beaches Ocho Rios in Jamaica from October 9-13, 2023.

Guests can look forward to daily arts and crafts with Sesame Street's Julia, fireside chats with autism experts, a private dinner and more, all with the help of a dedicated Beaches Buddy per family.

Advisors who have clients travelling with children on the autism spectrum can find more information here, including a dedicated toll-free number (1-844-360-9380) to speak with Beaches' Special Services Team during the planning stages of their vacation. A pre-arrival questionnaire is also available to help the Beaches Resorts team customize a supportive vacation experience.

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