Hyatt Hotels Corporation recently expanded its footprint in Europe with the opening of AluaSoul Sunny Beach in Bulgaria.
Located on the Black Sea Coast, the adults-only, all-inclusive resort is part of Hyatt’s Inclusive Collection and marks the continued expansion of the Alua Hotels & Resorts brand.
The opening of AluaSoul Sunny Beach expands the Inclusive Collection brand portfolio in Bulgaria, which also features Secrets Sunny Beach, Dreams Sunny Beach, Alua Helios Bay and AluaSun Helios Bay.
The new property, which boasts 397 guestrooms equipped with complimentary Wi-Fi, air conditioning and walk-in rainfall showers in addition to glorious views of the Black Sea, offers guests easy access to lively shopping and nightlife, Blue Flag beaches, rich culture and nearby UNESCO-listed Nessebar.
AluaSoul Sunny Beach also features six restaurants and bars, including Mare Nubium (hyper-local cuisine in an elegant à la carte setting), Terra (serving a wide range of local and international dishes buffet-style), The Spot (live entertainment in a high-energy setting), Kentia’s terrace (healthy snacks), Agua Bar (handcrafted cocktails poolside) and Jojo (bold Asian fusion).
The resort's all-inclusive offer includes three meals daily along with a late continental breakfast, snacks throughout the day, and a selection of alcoholic and non-alcoholic beverages.
AluaSoul Sunny Beach, part of Hyatt’s Inclusive Collection. (Photo Credit: Hyatt)
Other on-site amenities include flexible meeting space, two outdoor pools, a modern spa, a 24-hour fitness center and access to water sports such as windsurfing, jet skiing, parasailing, kayaking, boat rides and snorkeling.
Guests can also upgrade their experience via My Favorite Club, which provides exclusive benefits like early check-in and late check-out, access to a reserved area in the Terra restaurant, private hotel areas, and premium accommodation options.
"The opening of AluaSoul Sunny Beach reflects our commitment to offering exceptional value and memorable moments for guests and World of Hyatt members," Manuel Melenchon, Managing Director, South, for Hyatt in EAME, said in a statement. "As travelers continue to seek all-inclusive stays in Europe, we’re dedicated to creating seamless experiences that allow guests and World of Hyatt members to relax in comfort while also connecting with local culture, exploring the destination, and enjoying stays that consistently exceed expectations."
"We’re excited to celebrate the opening of our newest Alua Hotels & Resorts property," added Ana Tomicevic, Global Brand Leader, Inclusive Collection, Hyatt. "Alua properties are designed for today’s traveler—those seeking a modern, minimalistic stay with authentic local touches. The brand resonates with guests who value exploring their destination as much as relaxing at the resort. Sunny Beach, with its unique backdrop and vibrant energy, is the perfect setting for this next chapter."
"We’re thrilled to welcome guests and World of Hyatt members to the new AluaSoul Sunny Beach. With a prime location in one of the most popular seaside destinations in Eastern Europe, the hotel boasts a truly elevated experience, combining a modern design with unforgettable entertainment and amenities along with the convenience of easy access to all that Sunny Beach has to offer," said Daniel Bielsa Gibaja, general manager of AluaSoul Sunny Beach.
"Whether looking to relax and unwind, or make the most of the local nightlife, the hotel has something for everyone."
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