by Jen Mallia
Last updated: 2:30 PM ET, Thu November 20, 2025
Transat Distribution Centre (TDC) and its franchise network, Marlin Travel are launching a marketing campaign designed to encourage people who don’t use travel advisors to change their ways.
"We want travellers to understand that a travel advisor handles all the work, allowing them to focus on what truly matters: enjoying their vacation," explains Karine Gagnon, General Manager of TDC.
With fun mottos like “For your vacation in the sun, ask us for the moon,” and “To plan your vacation, switch to airplane mode,” the campaign reminds travellers that using an advisor is a hassle-free way to book their best possible vacation.
"The slogan cleverly juxtaposes two opposing concepts—vacation and job—to effectively highlight the professionalism and dedication of our advisors," says Marc Pelletier, Senior Director, Marketing, Communications, and Events. "We aim to make a strong, memorable impression and create an emotional connection with the public."
The advertising will be geo-targeted, focusing on households in the area of a Marlin Travel location. It highlights the advantages of using a travel advisor, such as “effortless planning, significant time savings, truly hassle-free vacations and comprehensive, up-to-date expertise.”
"This campaign illustrates our unwavering commitment to offering a simple, secure and personalized experience, and it builds upon the success of our previous campaign developed in 2023, which shared the same core objective," concludes Gagnon.
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