Trevello World Holdings Moves into the US Market, Acquires GTN

Image: Executives celebrating a business acquisition. (Photo Credit: Natee Meepian/Adobe)
Image: Executives celebrating a business acquisition. (Photo Credit: Natee Meepian/Adobe)
Jen Mallia
by Jen Mallia
Last updated: 2:50 PM ET, Wed January 8, 2025

Gaining a foothold in the American market is something a lot of Canadian companies would like to do. Trevello World Holdings, the parent company of Toronto-based Trevello Canada, took the first step of its strategic future plan today, entering the U.S. market by acquiring luxury host agency, Gifted Talent Network (GTN), which is based in North Carolina. 

“This is a pivotal moment for Trevello as we bring our proven expertise and commitment to advisor success into the world’s largest travel market,” said Morris Chia, Founder and CEO of Trevello World Holdings Inc. “GTN’s stellar reputation in the luxury sector and dedication to fostering a collaborative, entrepreneurial community make them the perfect partner to help accelerate our growth strategy.”

In a press release, Trevello credits GTN with a successful mix of “professional development programs, entrepreneurial support, and a strong emphasis on community,” and looks forward to bolstering the success of  advisors through expanded offerings.

“We are committed to developing a sustainable and rewarding future for travel advisors. With the acquisition of GTN we are taking the first step forward in starting to reimagine what success looks like in this industry,” said Chia.

Chia will oversee the expansion, with support from Zeina Gedeon, Trevello World Holding’s Co-Founder and COO. 

GTN will continue as its own brand as a division under Trevello World Holdings, which gives it access to its new parent company’s broad market expertise and supplier relations. Jen Cochrane, Co-Founder and CEO of GTN will continue as CEO for continuity.  “This collaboration strengthens the foundations we’ve each built,” says Cochrane. “Together, we’ll continue driving forward as a transformative force in the future of the travel industry.”

Topics From This Article to Explore

Featured Video

Jen Mallia

Jen Mallia

Senior Editor

Jen Mallia is an Edmonton-based writer, editor, and Oxford comma apologist. She is a former senior editor of the CAA/AMA Insider magazines and has written for a host of publications, including The Globe and Mail. National Post, The Guardian, Today's Parent, and InStyle. 

Get To Know Us Better

Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!
Advertise with UsTravelPulse Canada has been voted #1 by Travel Advisors in Canada year after year.. Let us help you connect with them.
Follow us on Social MediaDaily updates on Travel industry news and events across our social media channels stay current follow along!

Become A Travel Expert

Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...