VisitEngland has announced the launch of a national campaign to
boost coastal communities and drive visitor spending.
Tourism is one of England's largest and most valuable
industries, supporting more than two million jobs, sustaining hundreds of
thousands of small and medium-sized businesses, and generating £127 billion
annually for the economy.
Stephanie Peacock, Tourism Minister said in a statement, “Tourism
sits at the heart of our coastal communities, with millions of people choosing
to visit the British seaside every year for their holidays. The sector not only
provides fantastic days out but is also a key part of the economy. That is why
the Government has been giving it strong backing through the Great British
Summer Savings scheme, which has been promoting great days out across the
country.”
She added, “For me, there is something truly special about a
trip to the seaside. I have so many fantastic memories of holidays around the
UK growing up, and it is a real pleasure to continue discovering new places
along our coastline. In the past month alone, I have visited Blackpool’s iconic
seaside resort, Dorset’s famous Jurassic Coast and enjoyed a traditional cream
tea in Devon."
The first phase of the ‘All on England’s Coast’ advertising
campaign will run across radio, podcasts, social media and digital channels,
focusing on autumn and winter visits through five themed coastal clusters:
Creative, Nature, Outdoor, Historic and Classic. This phase gets underway from
September 28 until November 1, 2026, before returning in February to March 2027.
VisitEngland Director Andrew Stokes said, "England's
coastal destinations are among our greatest tourism assets, offering
world-class experiences, stunning landscapes and vibrant communities. Our 'All
on England's Coast' campaign shines a spotlight on the people, places and
businesses that make our coastline so special, inspiring more people to book a
break and support local economies.
He added, “Every part of England's coastline has its own
story to tell, from spectacular walking trails and wildlife-rich landscapes to
culture, heritage, food and adventure. Whether visitors are looking for a short
escape or a longer holiday, there's something to suit every taste and budget. As
we head into autumn, there has never been a better time to discover somewhere
new, support local tourism businesses and enjoy everything England's coast has
to offer."
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