VISIT FLORIDA has announced the strongest international visitation numbers the state has seen since 2019. In the first two quarters of the calendar year, Canadian visitors rose by 81.1% and international visitors by 21.8% compared to the same period in 2022.
Florida welcomed a total of 33.1 million visitors in the second quarter between April and June, with 1.9 million of those being overseas visitors and 846,000 Canadian visitors. Florida also continues to beat records for annual visitation with 70.8 million visitors in calendar year 2023.
Dana Young (Photo Credit: Twitter)
“VISIT FLORIDA has been laser-focused on building our key international markets and ensuring the return of international visitors to Florida and that work has paid off,” said Dana Young, VISIT FLORIDA President & CEO.
“While other states have finally opened their doors to domestic visitors and created more competition, Florida is again leading in international visitors. Florida has the largest share of international visitors ahead of New York and California and we lead the nation in overseas arrival recovery compared to 2019."
For Q2 2023, Florida saw significant quarterly increases with overseas visitation up 11% percent and Canadian visitation up 20.8% over Q2 2022.
Domestic visitors accounted for 91.6% of visitors in Q2 2023, while overseas visitors were 5.9% and Canadian visitors were 2.6%.
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